Double Negative and Prime Focus World Unveil Merger

by Graham Edwards

Double Negative merges with Prime Focus World

Europe’s largest independent visual effects company Double Negative and the international creative services provider Prime Focus World have just announced their decision to merge. According to an announcement on the Prime Focus World website, the result will be the world’s largest integrated VFX, 3D Conversion & Animation services company.

The news comes hot on the heels of Double Negative’s announcement in April of their new high-end CG feature animation studio, and anticipates the opening of their Vancouver branch later this year.

Alex Hope, Managing Director of Double Negative, said:

“Our new relationship with Prime Focus World combines fantastic opportunities to grow our business with the freedom to continue to manage Double Negative in the way we always have: Providing a great creative environment for our artists and producing ground breaking effects for our clients.”

Namit Malhotra, Prime Focus founder and CEO of Prime Focus World, had this to say:

“This is a transformational event – both for the companies involved and for the industry. Prime Focus has proven over the last five years the undeniable benefits of global collaboration: the flexibility of working in different time zones; the coming together of creative talent from across the globe; and the ability to leverage tax incentives. We can now bring this together with Double Negative’s unquestionable creative excellence to build a truly formidable offering.”

Double Negative’s management team of Matt Holben and Alex Hope will manage the global VFX business and will become Directors and Shareholders in Prime Focus World, while Namit Malhotra will become Executive Chairman of the Board. According to Holben and Hope:

“We have ambitious plans to build on what we’ve achieved in VFX over the last 15 years. This deal allows Double Negative to develop into a truly global operation that provides great work for our clients and great opportunities for our staff.”

The combined credits of the two companies – both recent and upcoming – include Godzilla, Maleficent, Edge of Tomorrow, Transformers: Age of Extinction, Sin City: A Dame To Kill For, Interstellar, Exodus: Gods and Kings and Jupiter Ascending.