Los Angeles is a ghost town. The film industry – in particular the specialist field of visual effects – has abandoned its birthplace in favour of pastures new … not to mention controversial economic incentives.
In short, Hollywood is doomed.
Or is it?
Montreal-based visual effects facility Rodeo FX, which recently won awards for Game of Thrones and whose work features in the critically acclaimed Birdman, has just announced the opening of an office in Venice, CA. According to Rodeo’s press release:
“The Montreal facility has signed on the Hatch FX team, renowned matte painter, Deak Ferrand, and long-time executive producer, Cheryl Bainum, to lead the Rodeo FX Los Angeles team. The new office offers Hollywood studios and creatives direct access to all Rodeo FX services.”
Here’s what the Rodeo team has to say about the venture
“L.A. is still the starting point for much of the early development and creative process. Rodeo FX now has a physical presence here and can be a part of the early pre-production phase. We will provide conceptual art, work with writers, directors, and creative executives, and follow these same projects through to final delivery. Being involved and collaborating from the onset of any project helps control costs while specifying and maintaining the creative vision.” Cheryl Bainum
“The boutique feel of the Venice office is a great place to start the creative brainstorming process with the client. Using our visual reference library and pen in hand, the ideas can begin to take shape. Having the client physically in the same space during this process is very exciting and provides for a more hands on and collaborative experience.” Deak Ferrand
“As Rodeo FX grows, it is important for our clients that we have a presence in L.A. Studios, directors, and producers can develop ideas for their projects from pre-production through delivery of final shots in collaboration with the team at our Venice Beach location. Our L.A. office provides access to senior creative staff and opens the door to a team of 200 talented artists based in a province with some of the best tax credits anywhere,” Moreau added. “It’s the best of both worlds for our clients.” Sébastien Moreau, President of Rodeo FX
Could this be the beginning of a new era for visual effects in Los Angeles? Watch this space.