Cinefex – Adapting to the New Normal

by Graham Edwards


A message to our readers from Cinefex publisher Gregg Shay

In ways large and small, barely a soul on the planet has been left unaffected by the coronavirus crisis, and the uncertainty of future developments amidst the accelerating speed of the virus’ worldwide spread, is worrisome to all, to say the least.

Almost every company I do business with has reached out in the last two weeks, offering words of support and sympathy to their customers and clients, and advising them of what’s going on in their corner of the business world.  A growing number of states in the U.S. — including ours — are in lockdown, with countless businesses, large and small, shuttered for the duration, and the populace advised or directed to stay at home.

I am happy to report to you that Cinefex has adapted to this new — and hopefully temporary — normal.  All of our team members are working at home and, subject to unforeseen events, we expect to continue publishing on our regular schedule.  Our April issue is on the presses now, and our writers are already deep into their coverage for the following issue.

For our many subscribers who receive their issues at work and, like us, are now laboring from home for an indefinite period of time, may we suggest that you consider changing your Cinefex delivery to your home address?  We’d like to think our magazine will give you an enjoyable respite from the ceaseless bad news of the day.

And for those of you who typically purchase Cinefex from bookstores and other retail outlets, may we further suggest that this would be a good time to preorder the coming issue or, better yet, subscribe to the magazine.  With people confined at home and many of our retail outlets now closed for who knows how long, arranging for receipt of your issues by mail will insure that they reliably find a way into your hands.  We’d hate for you to miss an issue. In closing, I wish you and yours the very best.  Be attentive, be cautious, and stay well.  All this shall pass.