Meet Cinefex at VRLA Expo 2017

by Graham Edwards

The Dreamsmiths Unleashed - Cinefex at VRLA 2017If you’re in Los Angeles this weekend, here’s your chance to meet us in person. Cinefex has a booth at the world’s largest immersive technology expo, VRLA Expo 2017. If you’re in the main hall, drop in and say hello – we’d love to meet you!

We’re also hosting a panel at VRLA at 4:30pm on Saturday, April 15. The moderator is Cinefex’s very own Bernice Howes, and the speakers are Emily Cooper, producer and director at Holor Media, Ben Grossmann, co-founder and CEO of Magnopus, Aruna Inversin, creative director and VFX supervisor at Digital Domain, and Sam Macaroni, director at Thundership.

The title of Saturday’s panel is From VFX to VR: How to Transition. If you’ve picked up a copy of our February 2017 issue, Cinefex 151, you’ll already have a head-start on this hot topic. In our article The Dreamsmiths Unleashed, we spoke with a wide range of VR industry professionals – including Ben and Aruna from our panel – about the business of virtual reality, the state of the art, and the close ties VR has with visual effects.

In the article, Ben Grossmann – a former visual effects supervisor – had this to say about his experience of transitioning from VFX to VR:

“Over the past decade or so, the problems we’ve challenged in visual effects have gotten harder, but we’ve overcome them all … So, our enthusiasm to take storytelling into new areas was starting to run a little bit dry … If we really want to explore ways to make an audience feel more immersed, then we need to move beyond the rectangle.”

Hear our speakers dig deeper into this fascinating subject at our panel on Saturday. You’ll find VRLA Expo 2017 happening at the Los Angeles Convention Center, April 14-15, 2017. For more information, and to buy your pass, visit the VRLA website.

Photograph courtesy of Magnopus.